![]() ![]() “On top of our intent data and publisher co-op, we’ve developed an innovative, cookieless solution that preserves anonymity at the individual level and still achieves the goal of connecting businesses efficiently with their target customers and prospects. “Privacy is core to both our business and our platform,” said Henry Schuck, ZoomInfo’s Founder and CEO. Through these user-anonymized clusters, ZoomInfo’s customers can maintain the high-quality targeting and advertising efficacy they are used to, without compromising the privacy of internet users. Using its proprietary technology, ZoomInfo crafts persistent groupings of devices without the use of cookies or Internet Protocol addresses. Privacy Clusters deliver 100-percent cookieless tracking of company-level purchasing intent signals. ZoomInfo’s Privacy Clusters are compliant with all current and expected privacy legislation, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and are unencumbered by opt-in, opt-out, or informed consent requirements. With the future of third-party cookies uncertain, Privacy Clusters allow ZoomInfo to respect consumer privacy while still delivering the business-to-business insights companies need to identify and reach prospective buyers at the right time. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. ![]() VANCOUVER, Wash.–(BUSINESS WIRE)– $ZI- ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. ![]() Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ![]()
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